Members of Finland's Reindeer Herders’ Association have devised a clever strategy for avoiding car-animal collisions

Reindeer encounters are the stuff of holiday dreams, unless you happen to be driving a car at the time. In Finland, where as many as 5000 reindeer-vehicle collisions occur annually, a Rudolphian solution is being tested.

As Comet and Cupid and all of the other reindeer make their post-holiday trip to visit their families, reindeer herders in Lapland are using a low-tech method of alerting drivers that deer are nearby. An article by the ever-delightful Atlas Obscura reports that employees of Finland’s Reindeer Herders’ Association have applied reflective paint to their charges’ antlers, which will then serve as glowing beacons in the headlights of oncoming cars.